Our diverse capabilities integrate and optimize to deliver effective solutions
Digital
Understanding and Optimizing Social Media Marketing
Social media marketing is far more than just posting pictures of cars, vacations, or fashion accessories. When executed strategically, it can significantly transform your business and drive revenue. Conversely, without a thoughtful approach, it can harm your brand, create disconnect with consumers, and waste time and resources.
Effective Social Media Management
To excel in social media marketing, you need to integrate three key components:
- Strategy: Identify your audience and define your objectives. Understanding who you are targeting and what you hope to achieve is crucial.
- Media: Determine when and where your audience is most engaged. This involves choosing the right platforms and timing for maximum impact.
- Creative: Develop compelling content and formats that resonate with your audience. Creativity is vital for standing out in the crowded digital landscape.
Simply delegating social media tasks to an internal team member as an ancillary responsibility is insufficient for driving long-term business growth. Instead, a robust and strategic approach to social media is essential for making a meaningful impact.
To stand out in the cluttered digital marketing landscape, your social media strategy must be carefully crafted. This involves selecting the right platforms, delivering the right messages, and engaging your audience with relevant content at optimal times. Effective social media marketing requires precise audience targeting, consistent messaging, and strategic content distribution to foster engagement and investment from your target market.
Transform Your Online Presence with Intelligent Web Development
If you’re aiming for long-term business growth, a robust online presence is crucial. As a results-driven web development agency, we specialize in creating bespoke websites that captivate and convert. Your website should be a powerful tool reflecting your brand identity and goals, with optimal speed, usability, and functionality.
One-size-fits-all solutions don’t work in web development. Every project we undertake is tailored to meet your specific needs and business objectives. Whether you need additional functionality for an existing site or require a new website from scratch, we provide the tools and expertise to enhance your online performance.
Public Relations
Every company has a story; if you want to share it, then we can help you do it compellingly. We translate our clients’ visions into compelling stories that are timely and honest. No matter at what stage of growth your brand might be, we focus on effectively raising awareness and telling your brand’s story through news coverage, thought leadership, and creative storytelling.
Media Relations
We know news media cannot be controlled, but it can be crafted and pitched smartly. While journalists have the ultimate discretion over which stories warrant news coverage, our relationships with the media enables us to stay informed on their reporting and ensure we deliver the right stories to the right contacts.
Strategy & Planning
For a successful public relations campaign, it’s imperative to have a clear, thoughtful strategy that supports our clients’ business objectives. Using our extensive PR experience, we analyse our clients’ business, competition and the overall news climate to create measurable PR programs aligned with detailed road maps for how and when the goals as agreed will be achieved.
Press Releases
Press release despite being the oldest content format for disseminating news to the media, still remains an important tool for clearly sharing company news with journalists. We create and disseminate compelling press releases and ensure they reach the appropriate reporters for timely coverage.
Product Launches
With news being a perishable commodity, companies only get one chance to get it right when they launch a product among the press. We are adept at leveraging public relations to ensure our clients’ launches make a splash. We have experience of what it takes to successfully unveil products, deliver measurable results, create awareness, build credibility, and drive product interest and adoption.
Media Training
It is important that spokespersons are comfortable, informed, and on-message when interacting and speaking with journalists. Finding the right balance between your need to get your story out and understanding what a journalist needs to build a news story makes all the difference. Apart from that, answering difficult questions to guidance on how to prepare and what to wear, our media training sessions prepare our clients for successfully interacting with the media in different formats.
Press Conferences and Press Tours
We also support our Clients on creating and executing press events, be it press conferences or press tours which entail participation from press in substantial numbers. From managing the logistics of organising these press events to defining the messaging that helps Clients successfully engage with the media and achieve their PR objectives, we have extensive experience in managing these deliverables.
Thought Leadership
There is much more to public relations than securing great press coverage. Establishing executives as thought leaders in their expertise area is delivered through an extensive and consistent program that includes by-lines, speaking opportunities, and op-eds. We know how to position our Clients as experts on specific topics and as credible trusted sources.
Speaking Programs
Speaking opportunities further facilitate in establishing executives as industry experts and thought leaders. We manage speaking opportunities from start to finish, including developing event calendars, drafting and submitting abstracts, and connecting speakers with key event attendees through pre-event discussions.
Awards
Industry recognition, where available and of a high quality, is critical to establishing a brand’s credibility. We manage award campaigns, from seeking out relevant opportunities to developing and submitting nominations. By targeting the accolades most valued by our clients’ industries, customers, and stakeholders, we establish our brands as leaders in their market spaces.
Talk to us when you have any as below on your mind:
- Develop a concerted, targeted, positive visibility in the media but don’t know how
- Need to plan and execute high profile product launch that generates impactful news coverage
- Develop your key executives as media spokespersons while gaining on how to engage with journalists effectively
- Need advice on thought leadership content and placement that resonates
- Optimise your participation in speaker opportunities
- Develop effective submissions that win at awards programs
Corporate Communications
Today’s corporations increasingly face the need to communicate transparently and consistently with their internal and external stakeholders, given the importance it has for their success. TrueBrain provides comprehensive internal and external corporate communications services, including crisis management, community engagement, and employee communication. We have deep experience of counselling business leaders in the development, preparation, and delivery of key messages to stakeholders, ensuring they are invested in and aligned with corporate goals and visions.
Brand Positioning
Standing out in an industry and being differentiated that resonates positively with stakeholders is not an easy job. At TrueBrain, we work with business entities to effectively develop distinct brand positioning and create strategic communication programs that help in establishing that positioning as a long-term distinct advantage, while staying relevant to the constantly evolving business environment. When necessary, we help brands reposition themselves in order to recapture their unique positions within the minds of target audiences.
Corporate Narratives and Storytelling
Companies with clear, concise, and memorable corporate narratives tend to see greater success launching and driving adoption of new products and services. Without a unified narrative to bind different communications tactics and campaigns, the overall communications program can appear disjointed and rudderless, delivering no clear results. Whether TrueBrain is developing a corporate narrative from scratch for a start-up or redefining an existing narrative for an established brand, we use our storytelling skills and content techniques to bring our clients’ stories to life.
Corporate Social Responsibility & Purpose
A well-thought-out and executed Corporate Social Responsibility (CSR) program is an opportunity for our clients to demonstrate their good corporate citizenship. TrueBrain helps Clients develop and manage CSR programs. Done strategically as an integral part of business goals, and not as an add on, it can help gain consumer and other stakeholders’ trust and be a strong competitive advantage. When stakeholders perceive a brand as having a vision and the willingness to do well and do good, everyone wins. Consumers start to trust the brand, employee retention goes up, recruitment becomes easier, and the brand becomes more resilient to crisis situations.
Employee Communication & Engagement
Most brands are so busy interacting with external stakeholders that they fall severely short of communicating with their employees. Strong and effective employee engagement is a proven driver of business productivity and profitability and is especially necessary when it comes to big changes in corporate structure, management, location, or staffing. TrueBrain works with clients to develop and execute employee communication programs aimed at meeting corporate goals, gaining support, and building trust with employees. We help our clients break through dispersed teams with effective communication strategies that have the power to inform and inspire, retain talent, resulting in robust internal brand resonance.
Executive & C-Suite Visibility
Strong executive and C-Suite visibility can help a brand immensely in establishing the authenticity of the brand by transparently communicating with stakeholders. It can potentially help in attracting and retaining top talent, increased product demand, and greater brand awareness and loyalty. We have worked with numerous CEOs and executives in in-house roles while in external consultant roles, helping them grow their presence and exposure as industry & thought leaders and trend-makers. We focus on both trade and mainstream news outlets through op-eds, by-lined articles, and establish them as a regular, go-to source for stats, facts, and insights that help communicate message vital to business success.
Reputation and Crisis Management
It takes years and decades to build a brand; and in an instant, a single crisis can tear it down. TrueBrain counsels brands and executive teams to identify potential crises, prepare crisis response plans, and run crisis readiness programs and manuals. Crisis preparedness and training can help mitigate the risks from potential crises, which can be difficult in absence of any prior preparedness.
White Papers
Case studies and white papers are two very powerful and convincing content formats. White papers help clients’ audiences understand big industry issues and offer a better solution to the problem through the organized presentation of technical information, data, and diagrams to communicate the big picture. These content formats are very effective for knowledge based firms such as professional services entities.
Talk to us when you have any as below on your mind:
- Build strong media relationships and positive media profile
- Mitigate and manage potential issues and crises
- Create internal brand resonance and drive employee loyalty and retention, while leveraging the brand to attract talent
- Create positive and consistent positioning of C-suite executives in the media and other industry forums
Designing
Brand collateral talks a lot about the nature of the brand and its values, giving it a competitive advantage in the market. Often customers judge the brand on the basis of the creative aesthetics used in various collaterals. But that’s just one half of it, the other half is about content that connects and convinces, hitting the right chords with simplicity.
TrueBrain creates branding by fusing messages that hit the home run with creatives that captivate. After all, any creative that doesn’t attract eyeballs is just as useless as designs that attract but with the message not being noticed and left out in the cold. We create designs that weave together a whole world of comms channels, connecting with people who matter most, and resonating time and time (and time) again. Firmly rooted in in-depth insight, the creatives are fuelled by super-sharp strategy. And they’re laser focused on chasing the results you need to achieve. Which all means they spark just the kind of action you need – whether that’s buying a product, fighting for a cause or helping your customers and other stakeholders make happier choices.
Brand Design
Your brand identity should reflect your culture and values, delivering a transparent representation of your organisation.
A carefully-crafted and strategically-driven brand identity can help align your stakeholders with you, facilitating genuine engagement, helping drive your growth and success that’s built on mutual understanding and trust. Nothing speaks more powerfully than carefully designed brand identity.
Printed Design
Printed collateral, of varying formats, whether it be leaflet, brochure, or thought leadership reports, remain an essential part of the hybrid world of physical and digital world we live in.
Despite living in a progressively digital age – you can’t post a website through someone’s door or circulate a social media post physically at a trade show. What excites you more, receiving an email or a letter? Print still retains its nostalgic charm, Viva print!
Website Design & Build
In a digital world, your website is your home and calling card. It must reflect who you are – instantly – and give your customers and other stakeholders the confidence that you’re what they are looking for.
Whether a marketing site or an e-commerce store, we’ll help you plan, design and deliver a beautiful site that embraces these essential rules: Easy to find, Effortless to use, Effective at conversion. A virtual pitch as compelling as the pitch you would deliver in person.
Logo Design
Your logo is often the first impression someone has of your organisation. Make sure it’s the right one because first impressions many times are the best impressions, with no second chances.
Whether you’re launching a new business, product or your current logo has lived past its best times, you’re in the right place. We get inside your audience’s head to gain an outside-in perspective and strike the right tone for your logo – not falling prey to passing trends. Sometimes you intend to communicate something but interpretations can be different, making the logo development a crucial exercise.
Exhibition & Large Format
From a single banner, custom-built stand, to billboards we’ll help channel your inner exhibitionist.
In addition to regular stand design, we offer exhibition and trade show consultation – advising you on what to do before, during and after your event – ensuring you get the most from your investment by standing out in a sea of other exhibitors.
Brochures
Ohhh wow… looks awesome and feels good in the hands, doesn’t it? That’s the impact a brochure needs to make among your prospects.
Your brochure should be an indulgence for your readers’ eyes. Stunning design backed by great content, not only makes an immediate impact but gets your message through by connecting with your readers – what more could you want?
Report Design
We appreciate the challenges of being creative year in, year out when it comes to annual reports and other large documents.
We can assist you throughout the whole process by providing scheduling and deadline management, copywriting, stunning designs that engage your reader, print and supply of web-ready documents.
Services include:
- A comprehensive review of your current assets
- Copywriting that matches your business’ tone of voice
- Website design and development for business of any scale and size
- Logo design representative of your brand values & personality
- Video production to suit every format
- Detailed design and branding including offline and online formats informed by the latest trends in marketing
Content
Great design is fantastic, but it’s only half the story. The other half is compelling content. We blend storytelling expertise with design excellence to help brands connect more meaningfully with their audience. Whether it’s snackable social media content or long-form video, press photography or AR Instagram filters, our creations are designed to capture attention and drive engagement.
What We Offer:
- Data-Driven Creatives: We craft content that doesn’t just attract clicks but also drives meaningful actions through paid ads and enhances time spent on your website.
- Strategic Road Mapping: Our approach combines data science with creative thinking to discover engaging angles that tell your story and boost conversion.
- SEO Optimized Content: We ensure your brand stands out on search engines with keyword-rich copy and striking headlines, helping you reach and convert a wider audience.
Our Content Services Include:
- Copywriting: Expertly crafted content that positions your business as a thought leader, improves visibility, and enhances lead generation and conversion rates. Whether you need website copy, SEO articles, or technical content, our skilled copywriters deliver.
- Technical Writing: We simplify complex concepts into clear, relatable content, making it accessible to your audience without sacrificing quality or meaning.
- Copy Editing: We ensure your content is free from grammatical and punctuation errors. Our team provides everything from light edits to in-depth quality assurance, boosting your brand’s reputation.
- Storytelling: We create engaging narratives that reflect your brand’s tone and message, balancing facts, information, and emotion to connect on a personal level with your audience.
- SEO Content: Our expert researchers use their knowledge of SEO to identify the right keywords and integrate them naturally into your content, improving your visibility and converting readers into loyal customers.
- Thought Leadership: Establish your brand as an industry authority with insightful content that showcases your expertise and professionalism. Thought leadership content builds trust and positions your brand at the top.
- PR Writing: For announcements or events, we craft press releases that are concise, compelling, and tailored to your target audience. Our expertise ensures your news reaches the right people effectively.
- Ghost-Writing: Receive expertly crafted content under your name with our ghost-writing services. From blogs and articles to technical documents and website content, we deliver high-quality writing that aligns with your business needs.
Our mission is to create memorable, high-impact content that drives results and strengthens your brand’s presence in a competitive market.
Anil Nim
Anil Nim
Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.
Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.
When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.
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