Our views and opinion on a range of issues that shape brands

We help clients unlock uncommon growth in the face of disruption. We bring the insight, rigor and expertise needed to uncover and realize transformative opportunities.

KH
Interpreting lessons for brands from Kamala Harris' campaign
Kamala Harris’ failed presidential bid offers brands some hard-hitting lessons about relevance, messaging,...
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Boring Brand Syndrome (1)
Boring brands” syndrome: avoid sailing in a sea of sameness
Doing smart brand work is hard work and the reason why it’s hard to find! In a world overflowing with...
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The Marketing Face-Off: Startups vs. Big Brands
If you’ve ever wondered how marketing for startups stacks up against more established companies, you’re...
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TB_0001_Digital Camera at Event Horizon
Is the digital camera market approaching its event horizon?
It feels a bit like déjà vu, doesn’t it? Consider Kodak, the once-dominant photography giant that nearly...
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Is branded social content staid and how to get it right?
Ever notice how some companies’ social media feeds seem like a monotonous stream of content? It’s as...
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TB_0002_Preventing a Damaging Social Media Fallout
Preventing a damaging social media fallout, are you prepared?
In the past, companies had a pretty tight grip on their brand image through controlled communication...
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Anil Nim

Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.

Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.

When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.

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