Message first, media neutral focus drives our connected thinking to building brands
We help clients unlock uncommon growth in the face of disruption. We bring the insight, rigor and expertise needed to uncover and realize transformative opportunities.
Our strategic communication process
We help brands communicate impactfully by understanding what it is they want to say and how they want to say it. That’s helps shape the differentiated visual and verbal language to drive more dynamic conversations with internal and external stakeholders.
The brand narrative we develop becomes the fundamental basis to anchor all communications, across platforms, ensuring that the campaigns stay relevant and connected, not digressing from what the narrative has set out to achieve. If required, we also help shape the brand identity system that provides the visual framework to express your messages vividly and as intended. The brand content and campaigns we deliver enable our clients to amplify their message to the intended stakeholders in an integrated manner.
Our approach, the Power of 1, optimizes messaging with a platform neutral view , to develop solutions by asking some basic but essential questions. The Power of 1 focuses on an unified strategy guiding tactical platform specific executions.
Insights
We conduct interviews with key individuals to gauge current experiences and future ambitions.
We also facilitate compact group workshops amongst colleagues that provides us information we need to develop the essential insights. This gives us the opportunity to help understand what perceptions people have about the brand and their contribution in achieving the brand purpose and persona. Often, this might also be the first instance that many organisations have diligently asked people and actively listened to their opinions.
We also facilitate in designing and conducting staff and customer brand perception surveys that can be helpful at an initial stage prior to formulating the brand narrative, and equally useful while tracking results from execution of a program. Such audits can also expand to include competitor brand audits and share of voice audits to benchmark your performance against a carefully considered group of competitors and peers.
This effort leads to a presentation deck to share the findings with the leadership to align views prior to starting work on developing the narrative.
Ideas
The Brand Narrative workshop is at the heart of our approach to strategic communications, entailing in person participation from the key decisions makers (often the leadership team) for half a day session.
The session focuses on debating, define and articulate insights for a cohesive communications strategy, taking into consideration the following imperatives.
Ideally an in-person session, we can develop stimulus that enables participants on Zoom or Teams to be able to contribute effectively. It’s a very dynamic, creative and collaborative experience.
Following the session, we use the inputs to draw out our full draft, providing a further opportunity for refinement.
Impact
The final Brand Narrative deck is a comprehensive brief not only for the communications strategy and messaging but also useful in the development of an impactful brand identity system.
Used in conjunction with the final brand identity system, the Brand Narrative is a fundamental messaging platform that anchors a whole host of communications requirements from core website content, induction materials, corporate literature, conference and video scripts, credentials presentations and sales materials, binding these different communications collaterals to a consistent tone and voice for the overall brand.
The messaging is optimised by customizing it to other platforms, including digital channels and video scripting, where required. Through subsequent campaigns, we can then activate your brand to help you achieve specific marketing objectives.
Anil Nim
Anil Nim
Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.
Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.
When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.
This will close in 0 seconds