Our views and opinion on a range of issues that shape brands

We help clients unlock uncommon growth in the face of disruption. We bring the insight, rigor and expertise needed to uncover and realize transformative opportunities.

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Why Intel's rivals haven't adopted ingredient branding?
Intel’s competitors have made significant progress in the semiconductor industry, but many have opted...
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TB_0003_Signs to Reboot Media Strategy
Signs it's time to reboot your social media strategy
It sounds like you’re thinking about giving your social media strategy a little TLC! Social media can...
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WHATS IN A NAME ARTICLE
What’s in a Name? A Whole Lot, Actually!
When Shakespeare tossed out the phrase “What’s in a name?” in Romeo and Juliet, he probably didn’t realize...
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D2C BRANDS ARTICLE
The Authenticity Playbook for D2C Brands
So, what’s the secret sauce that’s making direct-to-consumer (D2C) brands the new rockstars of the market?...
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BRAND,MARKETING, COMMUNICATIONS CASE STUDY
Brand, Marketing & Comms: The Doppleganger Conundrum!!
Ah, the world of branding! It’s a colorful tapestry of terms and jargon, often woven so tightly that...
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BRAND GUIDELINE ARTICLE
Brand Guidelines: Getting It Right
Let’s talk about brand guidelines, shall we? You know, those essential blueprints that help keep your...
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Anil Nim

Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.

Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.

When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.

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