Our views and opinion on a range of issues that shape brands

We help clients unlock uncommon growth in the face of disruption. We bring the insight, rigor and expertise needed to uncover and realize transformative opportunities.

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How relevant is reis & trout’s brand positioning concept today?
Having grown up with a firm understanding of branding based on Ries and Trout’s concept of brand positioning,...
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Airbus: importance of realism and market focus
The Airbus A380, once hailed as the future of commercial aviation, faced several challenges that led...
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The five biggest challenges that companies have when communicating with their customers
Navigating the world of customer communication can be tricky. From emerging businesses to established...
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Are social media teams managing it correctly?
Are internal social media teams managing their platforms effectively? Many brands struggle to handle...
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Is Differentiation of Law Firms a Mirage?
In the evolving landscape of the legal industry, distinguishing one law firm from another often feels...
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Why sales & marketing are at odds…or even at war?
Reflecting on my experience as the brand marketing lead for LYCRA and Teflon in South Asia, the contrast...
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Anil Nim

Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.

Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.

When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.

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