Build brand preference for LYCRA® as a stylish and fashionable brand and drive sales among top tier retail fashion brands.
GMR Group was faced with a legal challenge in the High Court, which later escalated to the Supreme Court, filed by ADAG, alleging irregularities in the contract awarding process by GoI for the Delhi Airport modernization.
With EY reaching a 100-year milestone in India, the task was to leverage the centennial anniversary to merchandise brand equity and build brand resonance among internal and external stakeholders.
Despite global appeal, MTV was facing stiff challenge from homegrown channels Channel V, B4U and not resonating with Indian youth due to westernized content and VJs, severely impacting growth with poor revenue from ad. sales
There were twin challenges: (a) Being an ingredient fashion brand, establish LYCRA® as a stylish, aspirational brand, creating consumer pull and preference.
Marks & Spencer, having entered the India market, had opened its stores in Mumbai and Delhi. Despite positive brand perception and fashion appeal that the brand enjoyed even prior to its entry into India, M&S sales were lagging, hampering revenue and expansion in India.
Almonds were losing traditional preference among Indians due to changing lifestyles and food choices, impacting sales of California Almonds, among biggest exports of US to India. There was a clear need to highlight the relevance of Almonds as a healthy nut, putting it back on
The new Companies Act, passed by the Parliament in 2013, introduced sweeping regulatory changes to bring Indian corporates up to mark with global standards, including accounting standards, board governance and compliance, among other aspects.
Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.
Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.
When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.
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