Despite an enviable legacy as a market leader, it had poor profiling as a brand not matching its leadership position. With competing firms dominating thought leadership, it ran the risk of appearing staid in terms of brand perception, potentially impacting its position in the long
Espresso, a stock-broking subsidiary of Mirae Asset (previously BNP Paribas), wanted to build a differentiated learning platform to cater to newly-arriving, young participants in the stock market. The market was highly competitive, with larger players spending inorganically to grow traffic and customers.
TATA Tea, despite a long history in the tea business was perceived as an old world tea plantations company, intent on transforming itself as a branded products market leader.
Despite its marquee status in Asia and internationally, the brand was not perceived at the same pedestal, with fierce competition from Southeast Asian carriers.
Mahindra & Mahindra wanted to highlight its prowess in steel, partnerships with global players in a personalized manner.
The company was facing multiple challenges, impacting its brand penetration among its key audiences. L
Bayer wanted to redesign legacy website, making it modern, easily navigable, user-friendly and searchable.
The M&A practice of a BIG 4 Firm despite its largest scale and size was perceived as a me too vis-à-vis other Big 4 practices and not seen in the same league as investment banking arms of large financial banks and entities.
The brief was to support Canon in taking the lead in market penetration, consumer preference and sales in an evolving premium camera market shaped by digital innovations.
EY lacked an alumni program despite other Big 4 firms having established alumni network much prior to it. This put EY at a severe disadvantage as many of its alumni were in senior client roles with a potential to direct business to EY’s benefit, were
Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.
Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.
When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.
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