Is Differentiation of Law Firms a Mirage?
In the evolving landscape of the legal industry, distinguishing one law firm from another often feels like pursuing an elusive mirage.
In the evolving landscape of the legal industry, distinguishing one law firm from another often feels like pursuing an elusive mirage.
Reflecting on my experience as the brand marketing lead for LYCRA and Teflon in South Asia, the contrast in viewpoints between the marketing and sales teams was evident.
Intel’s competitors have made significant progress in the semiconductor industry, but many have opted not to replicate Intel’s ingredient branding strategy.
It sounds like you’re thinking about giving your social media strategy a little TLC! Social media can be a real game-changer, but if things aren’t clicking,
When Shakespeare tossed out the phrase “What’s in a name?” in Romeo and Juliet, he probably didn’t realize he was launching a debate that would echo
So, what’s the secret sauce that’s making direct-to-consumer (D2C) brands the new rockstars of the market? Spoiler alert:
Ah, the world of branding! It’s a colorful tapestry of terms and jargon, often woven so tightly that it’s easy to get lost in the threads.
Let’s talk about brand guidelines, shall we? You know, those essential blueprints that help keep your brand looking sharp and consistent.
Who is a marketing influencer? To my mind, Influencer marketing is like the cool kid on the marketing block right now, and it’s making waves all over social media. Brands are all about teaming up with the right influencers to get their products in front
Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.
Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.
When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.
This will close in 0 seconds