Kamala Harris’ failed presidential bid offers brands some hard-hitting lessons about relevance, messaging, and understanding what truly matters to your audience. From the massive spend on the campaign to the unexpected ultimate defeat, there are clear takeaways that brands should pay attention to. Here are
Doing smart brand work is hard work and the reason why it’s hard to find! In a world overflowing with digital content, consumers demand more than just basic experiences—they expect standout interactions.
If you’ve ever wondered how marketing for startups stacks up against more established companies, you’re not alone!
In the past, companies had a pretty tight grip on their brand image through controlled communication and carefully planned actions. But as Jeff Bezos famously put it, things have shifted.
It feels a bit like déjà vu, doesn’t it? Consider Kodak, the once-dominant photography giant that nearly vanished because it couldn’t keep up with rapid market changes.
Ever notice how some companies’ social media feeds seem like a monotonous stream of content? It’s as if they’re just going through the motions—posting stuff without much thought or flair.
Having grown up with a firm understanding of branding based on Ries and Trout’s concept of brand positioning, I was initially committed to their theory.
The Airbus A380, once hailed as the future of commercial aviation, faced several challenges that led to its eventual decline.
Navigating the world of customer communication can be tricky. From emerging businesses to established companies adapting to market changes, everyone encounters challenges.
Are internal social media teams managing their platforms effectively? Many brands struggle to handle social media well, often defaulting to passive content instead of engaging proactively with their audience.
Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.
Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.
When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.
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