Integrated programs that drive immediate impact, growing advantage for businesses

Career experience highlights across diverse industries

EY 100 YEAR LEGACY OPTION 2
EY - Tapping into a 100 year legacy  to build brand resonance
With EY reaching a 100-year milestone in India, the task was to leverage the centennial anniversary to...
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MTV DESI COOL CASE STUDY
MTV - Making ‘desi’ cool - establishing MTV as #1 youth music channel in india
Despite global appeal, MTV was facing stiff challenge from homegrown channels Channel V, B4U and not...
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LYCRA STYLISH INGREDIENT BRAND CASE STUDY
LYCRA® - building a stylish ingredient brand
There were twin challenges: (a) Being an ingredient fashion brand, establish LYCRA® as a stylish, aspirational...
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M&S Case study
Marks & Spencer - Repositioning for success in india
Marks & Spencer, having entered the India market, had opened its stores in Mumbai and Delhi. Despite...
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ALMONDS CASE STUDY
California Almonds - establishing almonds as the ‘nut of choice’
Almonds were losing traditional preference among Indians due to changing lifestyles and food choices,...
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EY - Transforming regulatory compliance into an opportunity for growth
The new Companies Act, passed by the Parliament in 2013, introduced sweeping regulatory changes to bring...
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Anil Nim

Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.

Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.

When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.

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