TATA Tea, despite a long history in the tea business was perceived as an old world tea plantations company, intent on transforming itself as a branded products market leader.
Despite its marquee status in Asia and internationally, the brand was not perceived at the same pedestal, with fierce competition from Southeast Asian carriers.
Bayer wanted to redesign legacy website, making it modern, easily navigable, user-friendly and searchable.
Build brand preference for LYCRA® as a stylish and fashionable brand and drive sales among top tier retail fashion brands.
Marks & Spencer, having entered the India market, had opened its stores in Mumbai and Delhi. Despite positive brand perception and fashion appeal that the brand enjoyed even prior to its entry into India, M&S sales were lagging, hampering revenue and expansion in India.
The new Companies Act, passed by the Parliament in 2013, introduced sweeping regulatory changes to bring Indian corporates up to mark with global standards, including accounting standards, board governance and compliance, among other aspects.
Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.
Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.
When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.
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