The M&A practice of a BIG 4 Firm despite its largest scale and size was perceived as a me too vis-à-vis other Big 4 practices and not seen in the same league as investment banking arms of large financial banks and entities.
The brief was to support Canon in taking the lead in market penetration, consumer preference and sales in an evolving premium camera market shaped by digital innovations.
When Shakespeare tossed out the phrase “What’s in a name?” in Romeo and Juliet, he probably didn’t realize he was launching a debate that would echo
Ah, the world of branding! It’s a colorful tapestry of terms and jargon, often woven so tightly that it’s easy to get lost in the threads.
Let’s talk about brand guidelines, shall we? You know, those essential blueprints that help keep your brand looking sharp and consistent.
Who is a marketing influencer? To my mind, Influencer marketing is like the cool kid on the marketing block right now, and it’s making waves all over social media. Brands are all about teaming up with the right influencers to get their products in front
EY lacked an alumni program despite other Big 4 firms having established alumni network much prior to it. This put EY at a severe disadvantage as many of its alumni were in senior client roles with a potential to direct business to EY’s benefit, were
GMR Group was faced with a legal challenge in the High Court, which later escalated to the Supreme Court, filed by ADAG, alleging irregularities in the contract awarding process by GoI for the Delhi Airport modernization.
With EY reaching a 100-year milestone in India, the task was to leverage the centennial anniversary to merchandise brand equity and build brand resonance among internal and external stakeholders.
Despite global appeal, MTV was facing stiff challenge from homegrown channels Channel V, B4U and not resonating with Indian youth due to westernized content and VJs, severely impacting growth with poor revenue from ad. sales
Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.
Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.
When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.
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