Airbus: importance of realism and market focus
The Airbus A380, once hailed as the future of commercial aviation, faced several challenges that led to its eventual decline.
The Airbus A380, once hailed as the future of commercial aviation, faced several challenges that led to its eventual decline.
Navigating the world of customer communication can be tricky. From emerging businesses to established companies adapting to market changes, everyone encounters challenges.
Intel’s competitors have made significant progress in the semiconductor industry, but many have opted not to replicate Intel’s ingredient branding strategy.
Reflecting on my experience as the brand marketing lead for LYCRA and Teflon in South Asia, the contrast in viewpoints between the marketing and sales teams was evident.
Are internal social media teams managing their platforms effectively? Many brands struggle to handle social media well, often defaulting to passive content instead of engaging proactively with their audience.
It sounds like you’re thinking about giving your social media strategy a little TLC! Social media can be a real game-changer, but if things aren’t clicking,
Despite an enviable legacy as a market leader, it had poor profiling as a brand not matching its leadership position. With competing firms dominating thought leadership, it ran the risk of appearing staid in terms of brand perception, potentially impacting its position in the long
Espresso, a stock-broking subsidiary of Mirae Asset (previously BNP Paribas), wanted to build a differentiated learning platform to cater to newly-arriving, young participants in the stock market. The market was highly competitive, with larger players spending inorganically to grow traffic and customers.
Mahindra & Mahindra wanted to highlight its prowess in steel, partnerships with global players in a personalized manner.
The company was facing multiple challenges, impacting its brand penetration among its key audiences. L
Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.
Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.
When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.
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