We help ambitious brands become the best version of themselves by facilitating purpose led outcomes
We are a brand communications consultancy that designs and delivers strategies that unlock insight, shape narratives, harness influencers, activate campaigns, navigate regulations and access markets. Rooted in authenticity, we ditch the bias, speak honestly and unlock the value. And if we’re not right for the job, we’ll tell you.
Partnering with challenger and start-up brands!
No matter whether you’re a start-up focused on making its mark, or a market leader in need to keep things fresh, we know that everyone can gain from a challenger mindset.
Change and disruption are a norm, but they also create opportunities everywhere. And if you are ready to seize them, we will support you in making the most of these. We’ll help you ignite your brand and fulfil the full potential of who you want to be.
Integrated solutions across PR, Digital, Creative and Content!
In a world that’s always changing and packed with content and visuals, we help our clients stand out and stay ahead with a range of services divided into four key areas. These areas work seamlessly together, which is why we stay focused and don’t try to offer every possible solution out there. Here’s what we specialize in:
Public Relations
Having a solid reputation and communicating effectively are crucial for any organization’s success. We’re here to boost your brand’s visibility, connect with your target audience, and help achieve your business goals. Our approach is all about strategy and results. We tap into the bigger news landscape and craft stories that grab attention and resonate with the people who matter most to your brand. With creative ideas and a keen eye on who’s who, we make sure your messages cut through the noise and make an impact.
Digital
Navigating the digital marketing world can feel like a maze, but we’ve got the map. Whether you want to drum up new leads, re-engage with current customers, or boost your brand’s online presence, we know exactly how to make it happen.
Our approach focuses on getting your content seen by the right people, delivering targeted messages that spark the right actions, and continually refining our strategies. With a full suite of digital services, we tailor our efforts to meet your brand’s specific needs and help you make the most of your online presence.
Design
We’re all about the power of simplicity to shape how brands connect with the world now and in the future. By freeing up creative ideas, we aim to make a real difference. What’s important isn’t just what you say but how you visually communicate it. We craft designs that grab attention and make sure your message is seen and understood. Simply put, we create visuals that not only capture interest but also give your message the spotlight it deserves.
Content
Ready to lead the conversation in your industry? Let’s craft messages that not only engage but also convert. Whether you need snappy social media posts, in-depth videos, press articles, LinkedIn copy, or anything in between, we’ve got you covered. Our content is designed to capture the right audience’s attention and drive real results. From data-driven creative that boosts clicks to paid ads that get people interacting with your brand, we know how to keep your audience hooked and coming back for more.
What makes TrueBrain different?
Authentic and fresh, we ditch bias
Authenticity is everything. It makes a person, a place, or an idea UNIQUE.
In a world that is full of mimicry and short cuts to success, authenticity defines how lasting, relevant, and memorable an idea can be. It is what people love and want to connect with. Authentic communication stems from a good understanding of business and brand specific problems. It leads to messages that resonate transparently, delivered through an unbiased approach towards communication platforms.
Message first, our transparent approach ensures we always use the right ‘tools’ to solve your business problem. After all, better questions lead to better answers and ultimately better solutions that cut through and deliver results. We break the constraints of channel bias – putting the audience as individuals first and adopt an integrated approach that connects the dots across channels, audiences and issues.
We focus on primacy of messaging strategy to create genuine and impactful outcomes. All along, the focus ultimately has to be first on what you want to say, followed by how you say it. This fundamental truth suffers when platforms follow separate tactical objectives, sacrificing integration while straying from the need to stay aligned to the primacy of unified messaging.
Client mindset and experience, differentiates us
More than a half of our career experience has been in senior in-house marketing and communication roles with market leading organisations, driving complex marketing programs that deliver growth. We know what it takes to build a sustainable lead over the competition.
This balanced experience of working on the client side as well as with leading international communication consulting firms provides us unique insights from both sides of the table – client as well as agency. It differentiates us from other agencies as our perspective takes into consideration the journey an idea takes from a proposal stage to final destination, given that at times it needs a buy in from other business functions within an organisation. Collaboration and alignment with other internal colleagues can be vital to the success of any program, an understanding that comes from having worked in such roles.
Sophistication of big agency thinking, without the frills
While we advise organizations across the entire lifecycle of their business curve, we are perfectly suited to helping start up and mid-size businesses who are looking at balancing their need for high quality brand advisory with its affordability. We understand that businesses at times do not want to be hamstrung by the large retainer fee that is typical of large international agencies or feel boxed in by the challenge of attracting high quality talent in senior in-house marketing roles.
We enable you to focus on managing your business operations while having access to high quality brand advisory that is essential to building sustainable brands that drive growth and keep you from being lost in the crowd as a low value entity.
As the needs and priorities of every organization can differ, we understand the need to be flexible and adaptive, without compromising on the end result. We work in a collaborative way with our partners, building strong and lasting relationships by listening closely and communicating openly.
Comprehensive suite of brand advisory services
We advise across the full breath of brand communication capabilities, from traditional media relations to digital and social channels, and content strategy to direct stakeholder engagement by curating impactful brand platforms.
Cross platform experience enables us to think in a connected and integrated manner that’s crucial to delivering campaigns and programs with impact and frequency. Each platform is not an alternative but is complimentary to each other.
Getting up close with TrueBrain
Our Brand Name
TrueBrain is centred around ‘Authenticity of Thinking’. Our name is our philosophy and we are dedicated to it. Brand communication doesn’t work unless it makes meaningful connect with the audience. And the most powerful way to do that is through truthful, transparent communications that brings out what any brand, whether ours or our clients’, stands for! Afterall, authenticity enthuses people , keeping them engaged and interested.
Our visual identity and what it stands for?
Our brand logo is functional, simple, and elegant. The forward looking arrow reflects our optimistic attitude towards the future, focused on creating breakthrough solutions that are practical and creative.
The vibrant colours in our brand logo represent a multiplicity of perspectives that integrate and connect to deliver effective solutions, making things better than where it all started from.
Our brand colours, dark royal blue and bright yellow, reflect the understanding that impactful solutions need to be both, creatively enthusing and practicaly effective. That is crucial because form without function and vice versa is meaningless. Dark Royal Blue represents solidity of thinking and Bright Yellow the vibrancy of creativity, fusing left and right brain thinking that compliments and delivers.
Values we live by
Deliver return on investment
When any client reaches out to us, they expect us to add value that can aid their growth. So we’ll care for your projects as we do for our own, optimizing everything to achieve the best possible return on investment.
Always be Inquisitive and questioning
Our roles transcend our desks. Finding fulfilment comes with asking questions, challenging assumptions and absorbing the world around us.
Communicate clearly and transparently
Clear communications and accountability are at the heart of a successful engagement. We clearly communicate our expectations and needs and will always encourage you to do the same. Your success is our success.
Focus on business impact
We are committed to delivering the best value. It helps us not only differentiate us and but also meet our clients’ expectations. Everything we do is tailored to deliver improved business outcomes for you.
Be collaborative and adaptive
We work in a collaborative way with our partners and clients, building strong and lasting relationships by listening closely and communicating openly. We adapt ourselves to our client’s world. Because only by understanding our client’s world, will we able to help them achieve their dreams. It is this consultative approach that enables us to work effectively.
Anil Nim
Anil Nim
Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.
Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.
When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.
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