Case Study
Corporate Law Firm - Establishing thought leadership as a market leader
Challenge
Despite an enviable legacy as a market leader, it had poor profiling as a brand not matching its leadership position. With competing firms dominating thought leadership, it ran the risk of appearing staid in terms of brand perception, potentially impacting its position in the long term.Corporate Law Firm – Establishing thought leadership as a market leader
Approach
- A strong focus on planning and review, including a structured media plan, mapping story angles with Partners and Practices, media sensitization to familiarize Partners with media, helped dramatically transform brand visibility, taking the pole position within a year in double digits over nearest competition.
- Launched a website for the firm, which wasn’t existing earlier, backed by a social media program, with SEO that helped gain strong digital presence.
- Reprinted internal communications team structure, making it internal client focused for each practice, that helped spread marketing actions.
Result
The brand underwent a transformation in terms of its marketing actions, that has made the firm a standout in terms of its public profiling as a thought leader, evidenced in terms of its lead in terms of offline and online visibility.
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Anil Nim
Anil Nim
Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.
Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.
When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.
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