Case Study

Mirae Asset - Creating informed consumers among new entrants in stock market

Challenge

Espresso, a stock-broking subsidiary of Mirae Asset (previously BNP Paribas), wanted to build a differentiated learning platform to cater to newly-arriving, young participants in the stock market. The market was  highly competitive, with larger players spending inorganically to grow traffic and customers.

Approach

  • We conceptualized and built Espresso Bootcamp, a first-of-its-kind large-scale learning program that had three key features: expert-led, multimedia and gamified.
  • Each chapter in the course:  Had simple text explanations, a video and an infographic to aid the learning process.
  • An interactive quiz platform also developed, to be introduced subsequently, that awards points and a certificate to learners.

Result

The platform has resonated extremely well with consumers, as it has notched up over 500k organic PVs within just six months of launch.

Other Projects

Anil Nim

Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.

Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.

When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.

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