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Tata Tea - Transforming into a leading branded tea products market leader
TATA Tea, despite a long history in the tea business was perceived as an old world tea plantations company,...
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Singapore Airlines
Singapore Airlines - Establishing preference as a premium airline in India market
Despite its marquee status in Asia and internationally, the brand was not perceived at the same pedestal,...
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Bayer - Driving brand engagement with farmers
Bayer wanted to redesign legacy website, making it modern, easily navigable, user-friendly and searchable.
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LYCRA MTV STYLE AWARDS CASE STUDY
LYCRA® MTV style awards: effective event marketing to drive preference and sales
Build brand preference for LYCRA® as a stylish and fashionable brand and drive sales among top tier retail...
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M&S Case study
Marks & Spencer - Repositioning for success in india
Marks & Spencer, having entered the India market, had opened its stores in Mumbai and Delhi. Despite...
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EY - Transforming regulatory compliance into an opportunity for growth
The new Companies Act, passed by the Parliament in 2013, introduced sweeping regulatory changes to bring...
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KH
Interpreting lessons for brands from Kamala Harris' campaign
Kamala Harris’ failed presidential bid offers brands some hard-hitting lessons about relevance, messaging,...
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TB_0001_Digital Camera at Event Horizon
Is the digital camera market approaching its event horizon?
It feels a bit like déjà vu, doesn’t it? Consider Kodak, the once-dominant photography giant that nearly...
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Is branded social content staid and how to get it right?
Ever notice how some companies’ social media feeds seem like a monotonous stream of content? It’s as...
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TB_0002_Preventing a Damaging Social Media Fallout
Preventing a damaging social media fallout, are you prepared?
In the past, companies had a pretty tight grip on their brand image through controlled communication...
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How relevant is reis & trout’s brand positioning concept today?
Having grown up with a firm understanding of branding based on Ries and Trout’s concept of brand positioning,...
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TB_0005_Differentiation for law firms a mirage
Is Differentiation of Law Firms a Mirage?
In the evolving landscape of the legal industry, distinguishing one law firm from another often feels...
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Anil Nim

Making him a trusted advisor for businesses that are leading the way, driving change, and shaking things up. He’s spent more than a decade each in top roles at major global communication firms and leading marketing teams in-house. His career includes stints at agencies like Vaishnavi Corporate Communications, Weber Shandwick, Genesis Burson Marsteller, and Edelman. On the client side, he’s held key positions such as Head of Marketing Communications at Invista for South Asia (formerly Dupont Textiles & Interiors), Associate Director of Brand, Marketing, and Communications at EY, and National Director of Communications at a top corporate law firm in India.

Anil has worked on mandates for large organisations, like helping MTV India grow into the leading youth music channel in the country, boosting sales for the Almond Board of California, managing reputational risks for GMR during the Delhi Airport privatization, and driving consumer preference and sales for LYCRA and Teflon brands in India. His experience spans a wide range of industries and brand challenges.

When he’s not immersed in work, Anil loves to travel to different corners of the world and has explored places like Spain, Russia, Hungary, and China. At home, he’s an avid reader, enjoys soaking up the sun with a good book, and finds gardening to be a great way to unwind and connect with nature.

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